Enterprise Play

[Balandar]

http://www.acm.org/technews/articles/2002-...21m.html#item16

"Enterprise Play"

InfoWorld (10/14/02) Vol. 24, No. 41, P. 44; McCarthy, Jack

The gaming industry is rapidly rolling out advancements in data speed, graphics, and interactive computing that have attracted the attention of corporate computer users. Video cards that game developers use to deliver 3D graphics have been adopted by Macquarium so that it can enhance the Web sites it designs for clients. Internap Network Services has developed a private network access point platform in response to gamers' demands for real-time, high-bandwidth, multiplayer gaming, according to CTO Ali Marashi; the platform, which optimizes routing from service providers, is being deployed for Charles Schwab, Travelocity, and other corporate customers whose real-time and delivery requirements are critical to business. Meanwhile, Estco Medical CTO Seth Berger has channeled his game development expertise into a Web-based collaborative platform that medical device providers, hospitals, pharmaceutical companies, and biotech firms can use for online marketing purposes. "Just as community building allows game developers to hear what's important to the gamers and develop better products, [the platform] facilitates communication among patients, physicians, and other clinicians so that better treatment modalities can be developed," he explains. Butterfly.net has implemented a grid networking scheme to facilitate scalable multiplayer games, and CTO Mark Wirt remarks that it demonstrates that efficient, inexpensive networks can be deployed in a way that generates revenue. TransGaming Technologies CEO Gavriel State says that software portability elements that foster cross-platform game compatibility can also lay the groundwork for enterprise application development. Microsoft and Sony, meanwhile, are adding technology such as broadband and enhanced networking to their respective Xbox and PlayStation systems that could be adopted by others.

http://staging.infoworld.com/article....ry.html