Borg Posted November 22, 2004 Share Posted November 22, 2004 Virtual Currency and Goods Go Global! IGE Retains Themis Group for Worldwide Marketing Campaign Durham, NC - January 5th, 2004 -- Internet Gaming Entertainment Ltd. ("IGE"), the worldwide leader in the market for buying and selling virtual property, announced today that it has retained the Themis Group to develop and implement a worldwide marketing campaign for IGE's portfolio of MMORPG services. "Over the past two and a half years, IGE has built its reputation by delivering what online gamers want," said Brock Pierce, CEO of IGE U.S. LLC. "With Themis Group on our team, we are confident that our brand value and services will be even better conveyed to the market of MMORPG gamers." Massively multiplayer online role-playing games ("MMORPGs") like EverQuest and Ultima Online are filled with virtual property - things like magic weapons, houses, in-game currency, and characters that are bought and sold on auction exchanges, with thousands of dollars trading hands every day. The total trade volume for virtual property is estimated by Professor Edward Castronova, professor of economics at Cal-State Fullerton, to exceed $400m annually, with as much as $20m in real-world dollars captured annually by dealers in virtual currency and goods. "The virtual property business is fast emerging as one of the most important aspects of the MMORPG industry," said Alexander Macris, CEO of Themis Group. "We are very excited to have the opportunity to work with marketplace leader IGE to help build out this major new consumer offering." The Themis Group is an international provider of marketing, management, and customer support services to developers and publishers of online PC and console games, websites, and other community driven services within the interactive entertainment industry. In addition to past marketing work for clients such as Funcom, CDV, Cyber Warrior, NetDevil, and Tektonic Studios, Themis Group also publishes an annual market report on the online game industry. The upcoming Themis Report 2004 projects that the market for virtual property and services will grow from $25m in 2004 to $680m in 2008. Quote Link to comment Share on other sites More sharing options...
Syban Posted November 22, 2004 Share Posted November 22, 2004 Woof... think I need to quit my desk job and start playing games for a living. Quote Link to comment Share on other sites More sharing options...
Kelnica Posted November 22, 2004 Share Posted November 22, 2004 Woof... think I need to quit my desk job and start playing games for a living. <{POST_SNAPBACK}> Sounds like a plan! Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.