Yep. And end game is going to be the focus. That's the point of a level cap in any MMO really. Yes it can suck donkey balls, but it is where the challenges lie. No one ever said you have to raid, nor do you have to pvp constantly. You do have a choice, but if you see something you want or want to experience the challenges and the story lines, then you're pretty much obligated to raid.
To be honest, the story line would not feel epic nor would many of the encounters if you could solo play the entire game.